Pour la Victoire, established by David Giordano and Asa Larsson in 2008, is a brand that believes that true style emanates from a place of empowerment and authenticity; they create designs that blend grace, strength, character and intellect, for women of the same calibre.

Based in New York City, Pour la Victoire merges classic and stylish design with high quality materials to make women’s shoes and handbags. The company’s design style was changed in 2013 when Cameron Diaz joined as artistic director, bringing a new and unique perspective.