Purple Reigns
Purple Edit
The colour of the season, reconsidered.
Purple is having a moment. But this season, it feels less like a statement colour and more like a wardrobe staple.
For A/W 2026, the runways embraced purple in its richer, more sophisticated forms — from royal purple and deep violet to aubergine, eggplant and plum. Seen across collections from Celine, Loewe, Balenciaga, Chloé and Ferragamo, the colour has moved firmly into the conversation for the season ahead.
At Order of Style, we're particularly drawn to the deeper shades. They have the depth of black, the richness of burgundy and the warmth of chocolate, but with something a little less expected.
HOW TO WEAR PURPLE
The easiest way to wear purple? Don't overthink it.
Pair a purple knit with your favourite denim, wear aubergine with chocolate brown, or swap your usual black layer for deep plum. For something more directional, try purple with red — one of the standout colour combinations emerging from the A/W 2026 runways and street style.
Whether you're looking for a statement piece or an everyday layer, purple works surprisingly well with the wardrobe staples you already own.
SHOP THE PURPLE EDIT
Discover our curated edit of purple women's clothing, including rich aubergine, plum, royal purple and deep violet pieces from our favourite contemporary designers.
A little unexpected. Very easy to wear.
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